Why does it exist?
Targets depend on assumptions. The more cyclical, indebted or unpredictable the business, the greater the potential for error and the greater the reasonable discount. A stable company may require less margin, never zero.
It is not a fall from highs
The all-time high does not determine value. A stock down 70% may remain expensive if earnings collapsed; another near high may offer value if the box grew faster.
Example
Prudent value 80 and price 60: 25% margin on value. If the adverse scenario is worth 35, there is still a risk of loss 42% from the price.
Range and probability
Build scenarios with reasoned weights or, at a minimum, observe adverse and central. The margin must coexist with position size: a large discount does not justify concentration if there is a risk of bankruptcy.
Revision
The margin changes with price and fundamentals. If the estimated value drops, maintaining the old target is anchoring. Records assumptions and updates when profit, balance sheet or cost of capital changes.