What do you own?
Each participation represents a part of the fund's assets. An ETF can track a broad index, sector, bonds, or even a single leveraged stock. Review index, methodology, positions and concentration; Two products with similar names can pose very different risks.
NAV, price and creation mechanism
The net asset value (NAV) reflects the net assets per share. Authorized participants create or redeem large blocks and help keep the price close to NAV, although in tight markets there may be higher premiums, discounts and spreads.
Example
An ETF is worth €100 per NAV but trades at €101. That 1% premium is an additional cost if it disappears after you purchase.
Total cost
The annual commission is not the only cost: it adds spread, tracking difference, taxes, currency exchange and possible broker commissions. The tracking difference shows what really separated from the index after costs and frictions.
When it provides diversification
A global fund can spread business risks, but will remain exposed to the market. Several technology ETFs can repeat the same positions. Look at the overlap and actual weights, not the number of products in the portfolio.