Start with the damage
Estimates adverse loss, including the possibility of total loss. Decide what portfolio decline you would accept if it occurs. Approximate maximum size = allowed risk / percentage loss of the asset.
Example
You agree to lose 1% of your portfolio and the adverse scenario is −40%: maximum initial weight 1/40 = 2.5%. It is not a recommendation, but a limit consistent with that hypothesis.
Qualitative adjustments
Reduces due to debt, illiquidity, binarity, correlation and poor data. Increasing by conviction only makes sense if it comes from evidence and the added damage remains tolerable.
progressive entry
Splitting purchases reduces risk for the moment, but it does not fix a bad valuation. Defines what evidence unlocks each leg and a maximum total. Unlimited averaging turns a broken hypothesis into concentration.
Added risk
Add exposures to the same cause and consider effective. Try common scenarios. Review sizes after fundamental moves and changes, with rebalancing rules.